Many businesses have a detailed budget or plan for their operating costs but overlook the overall strategy which will drive the business to achieve its objectives and ultimately increase sales.  Does it make sound business sense to plan your business spending and not it’s growth?. 

Captive Marketing can help define and plan the strategy of the business and support its implementation through the development of customer centric systems.

Our planning and development services include:

• Strategic Marketing Planning
  

• Tactical Marketing Planning
  

• Systems Development
  

• Standard Documents Development
  

Captive Marketing Ltd., Harbour Road, Banagher, County Offaly.

E: audrey@captivemarketing.ie          M: + 353 (0)87 2301616      T: + 353 (0)57 915 2950        F: + 353 (0)57 915 2951

Market Research Services

Design by Captive Marketing Ltd.

(re)Define the vision of your business

using a unique and flexible range of

services on a project or retainer basis

Your business . . .

Your vision . . .

Your way . . .

with the support, expertise and guidance

from Captive Marketing's qualified team.

Strategic Marketing Consultancy

research - planning - promotion - coaching

Take the guesswork out of your business decision-making with clear hard facts. 

Market Research projects from Captive Marketing can provide the basis for strategic planning and larger investment decisions. 

Our research services include:

• Market Sizing Studies
  

• Marketing Due Diligence
  

• Feasibility Study
  

• New Product Development Research
  

• Potential Market Exploration Research
  

• Diversification Plans
  

• Competitor Analysis
  

• Domestic & International Market Research
  

• Industry Analysis
  

• Pricing Analysis
  

• Perception Studies
  

• Product Reseach
  

• Customer Audit
  

• Customer Satisfaction Studies
  

Strategic Planning Services

Captive Marketing offers a unique, comprehensive and flexible marketing management service to companies which recognise the role marketing will play in achieving their business' goals.  This service is aimed at companies intending to establish a marketing function for the first time and from sratch. 

Now, companies which have not yet achieved the necessary scale, or cannot afford the budget to finance a full-time in-house senior marketing manager can have the benefits of one.  Businesses can now avail of this marketing management service on terms that suit their budget, their speed of development and the capacity of the organisation to embrace marketing.

Captive Marketing can develop and implement a marketing programme tailored to suit your business which will include elements of the following:

• Customer and employee satisfaction research,
  

• Direct mail,
  

• Online marketing (e-newsletter, e-shots, e-cards),
  

• Website development and management (links, search engine optimisation, fresh content etc),
  

• PR (press releases, editorials),
  

• Advertising (print – trade magazines/publications and online),
  

• Signage,
  

• Sales literature/marketing collateral,
  

• Corporate gifts,
  

• Trade show/exhibitions display and preparation,
  

• Tailored marketing collateral for individual tender submissions, company presentations and case study development,
  

• Reporting.
  

Our marketing programmes are supported by follow-up and reporting to track and monitor progress and determine the return on investment to the business.

Promotional Services

Let your business and executives benefit from the involvement of a trained coach with a decade of coaching experience. 

Our Coaching Credentials:

• Academic background in business and marketing;
  

• Senior business and marketing experience;
  

• Professional coaching qualificaion in 'Business and Executive Coaching'  from the Coach Institute of Ireland;
  

• Many years experience in professional coaching to County Enterprise Boards and Enterprise Ireland clients
  

Captive Marketing can work your organisation and business executives to help unravel the maze of issues, frustrations and help focus on the strengths and opportunities of your business. 

We have a range of coaching and mentoring programmes on offer.  Our coaching services are also available on an ongoing basis where we will work with you to help support in the implementation of established plans.

Promotional Services